{"id":1926,"date":"2025-09-30T13:13:43","date_gmt":"2025-09-30T06:13:43","guid":{"rendered":"https:\/\/hoanongteva.com\/?p=1926"},"modified":"2025-09-30T13:13:43","modified_gmt":"2025-09-30T06:13:43","slug":"longform-cuoc-tai-dinh-vi-cua-cac-chuoi-ca-phe","status":"publish","type":"post","link":"https:\/\/hoanongteva.com\/?p=1926","title":{"rendered":"[Longform] Cu\u1ed9c t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ee7a c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea"},"content":{"rendered":"<p> \n<\/p>\n<div id=\"article-1356397\">\n<p class=\"pTitle\">Cu\u1ed9c t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ee7a c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2509-COVER-COFFEE (1).png\" class=\"imgCenter_Full\"\/><\/p>\n<p class=\"pHead\"><span style=\"color: #e31814;\">N\u1ebfu b\u1ea1n th\u1ea5y nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea quen thu\u1ed9c \u0111ang li\u00ean t\u1ee5c thay &#8220;\u00e1o m\u1edbi&#8221;, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ec7n l\u00e0m \u0111\u1eb9p b\u1ec1 ngo\u00e0i. Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh v\u1ecb m\u1ea1nh m\u1ebd, n\u01a1i thay \u0111\u1ed5i tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n s\u1ed1ng c\u00f2n v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ng\u1ea7m \u0111\u1ea7y b\u1ea5t ng\u1edd \u0111ang \u00e2m th\u1ea7m \u0111\u1ecbnh h\u00ecnh cu\u1ed9c ch\u01a1i.<\/span> <\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"imgCenter\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2909-COFFEE-SUB-1.png\"\/><\/p>\n<p class=\"pBody\"><em>&#8220;Th\u1ecb tr\u01b0\u1eddng F&amp;B ng\u00e0y nay c\u1ef1c k\u1ef3 c\u1ea1nh tranh v\u00e0 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u s\u1ef1 thay \u0111\u1ed5i, trong \u0111\u00f3 Gen Z \u0111\u00f3ng vai tr\u00f2 d\u1eabn d\u1eaft trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh th\u00f3i quen ti\u00eau d\u00f9ng&#8221;,\u00a0<\/em>b\u00e0 Patricia Marques, <span>CEO c\u1ee7a<\/span> Ph\u00fac Long, nh\u1eadn \u0111\u1ecbnh. Trong cu\u1ed9c ch\u01a1i \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c m\u1eb7t b\u1eb1ng tr\u1edf th\u00e0nh &#8220;tuy\u1ebfn \u0111\u1ea7u&#8221; c\u1ee7a cu\u1ed9c c\u1ea1nh tranh. B\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng \u0111ang cho th\u1ea5y s\u1ef1 ph\u00e2n c\u1ef1c r\u00f5 n\u00e9t gi\u1eefa b\u00ean m\u1edf r\u1ed9ng th\u1ea7n t\u1ed1c v\u00e0 b\u00ean co h\u1eb9p \u0111\u1ec3 t\u00e1i c\u1ea5u tr\u00fac. <\/p>\n<p class=\"pBody\">\u1ede nh\u00f3m t\u1ea5n c\u00f4ng, Highlands Coffee v\u1edbi chi\u1ebfn l\u01b0\u1ee3c &#8220;ph\u1ee7 s\u00f3ng to\u00e0n qu\u1ed1c&#8221; ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1edbi 896 c\u1eeda h\u00e0ng, t\u00ednh \u0111\u1ebfn n\u1eeda \u0111\u1ea7u n\u0103m 2025; trong \u0111\u00f3, 716 c\u1eeda h\u00e0ng do T\u1eadp \u0111o\u00e0n th\u1ef1c ph\u1ea9m Philippines Jollibee Foods s\u1edf h\u1eefu v\u00e0 134 nh\u01b0\u1ee3ng quy\u1ec1n. Trung b\u00ecnh m\u1ed7i c\u1eeda h\u00e0ng mang l\u1ea1i EBITDA kho\u1ea3ng 640 tri\u1ec7u \u0111\u1ed3ng trong n\u1eeda n\u0103m, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 3.5 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i ng\u00e0y. <\/p>\n<p class=\"pBody\">Ph\u00fac Long duy tr\u00ec t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng trong qu\u00fd 1\/2025 v\u1edbi t\u1ed5ng c\u1ed9ng 184 c\u1eeda h\u00e0ng flagship tr\u00ean to\u00e0n qu\u1ed1c, ch\u00fa tr\u1ecdng tr\u1ea3i nghi\u1ec7m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Katinat v\u00e0 Ph\u00ea La sau khi &#8220;v\u1ec1 chung m\u1ed9t nh\u00e0&#8221; d\u01b0\u1edbi quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a b\u00e0 Tr\u01b0\u01a1ng Nguy\u1ec5n Thi\u00ean Kim &#8211; t\u00ean tu\u1ed5i l\u1edbn trong ng\u00e0nh t\u00e0i ch\u00ednh ch\u1ee9ng kho\u00e1n, c\u0169ng t\u0103ng t\u1ed1c v\u1edbi l\u1ea7n l\u01b0\u1ee3t 93 v\u00e0 h\u01a1n 40 c\u1eeda h\u00e0ng. G\u00e3 kh\u1ed5ng l\u1ed3 qu\u1ed1c t\u1ebf Starbucks kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i khi t\u0103ng t\u1eeb 119 l\u00ean 139 c\u1eeda h\u00e0ng trong n\u1eeda \u0111\u1ea7u n\u0103m, nh\u01b0ng \u0111i theo h\u01b0\u1edbng &#8220;t\u0103ng tr\u01b0\u1edfng ch\u1ecdn l\u1ecdc&#8221; v\u00e0 ki\u1ec3m so\u00e1t ch\u1eb7t tr\u1ea3i nghi\u1ec7m.<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"imgCenter\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2909-COFFEE-A1.png\"\/><\/p>\n<p class=\"pBody\">\u0110\u1ed1i l\u1eadp v\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng l\u00e0 The Coffee House khi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng gi\u1ea3m t\u1eeb 141 xu\u1ed1ng 93, ch\u1ec9 trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c gi\u1ea3m 34%. Sau khi chuy\u1ec3n v\u1ec1 tay Golden Gate, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u00e1i \u0111\u1ecbnh v\u1ecb b\u1eb1ng vi\u1ec7c c\u1eaft gi\u1ea3m c\u1eeda h\u00e0ng Signature cao c\u1ea5p v\u00e0 t\u00e1i c\u1ea5u tr\u00fac chi ph\u00ed, d\u00f9 \u0111\u1ed1i di\u1ec7n kh\u00f4ng \u00edt ph\u1ea3n \u1ee9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng. Th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 \u0111\u00e1nh m\u1ea5t b\u1ea3n s\u1eafc &#8220;ng\u00f4i nh\u00e0 c\u00e0 ph\u00ea&#8221; c\u1ee7a m\u00ecnh.<\/p>\n<p class=\"pBody\">T\u1eeb \u0111\u00f3, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 gi\u1eefa vi\u1ec7c m\u1edf r\u1ed9ng th\u1ea7n t\u1ed1c, t\u0103ng tr\u01b0\u1edfng ch\u1ecdn l\u1ecdc v\u00e0 thu h\u1eb9p \u0111\u1ec3 c\u1ee7ng c\u1ed1 n\u1ed9i l\u1ef1c, chi\u1ebfn l\u01b0\u1ee3c n\u00e0o s\u1ebd ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n? <\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"imgCenter\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2909-COFFEE-SUB-2.png\"\/><\/p>\n<p class=\"pBody\">Song song v\u1edbi m\u1eb7t tr\u1eadn c\u1eeda h\u00e0ng, c\u00e1c chu\u1ed7i l\u1edbn \u0111ang d\u1ed3n ngu\u1ed3n l\u1ef1c v\u00e0o &#8220;h\u1eadu ph\u01b0\u01a1ng&#8221; \u0111\u1ec3 t\u1ef1 ch\u1ee7 chu\u1ed7i gi\u00e1 tr\u1ecb. Highlands \u0111\u1ea7u t\u01b0 g\u1ea7n 500 t\u1ef7 \u0111\u1ed3ng v\u00e0o nh\u00e0 m\u00e1y rang xay t\u1ea1i C\u00e1i M\u00e9p (B\u00e0 R\u1ecba &#8211; V\u0169ng T\u00e0u) nh\u1eb1m t\u0103ng n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng. Trung Nguy\u00ean Legend \u0111i xa h\u01a1n v\u1edbi d\u1ef1 \u00e1n nh\u00e0 m\u00e1y c\u00e0 ph\u00ea n\u0103ng l\u01b0\u1ee3ng l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1 t\u1ea1i Bu\u00f4n Ma Thu\u1ed9t, c\u00f3 t\u1ed5ng v\u1ed1n \u0111\u1ea7u t\u01b0 l\u00ean \u0111\u1ebfn h\u01a1n 2,000 t\u1ef7 \u0111\u1ed3ng. <\/p>\n<p class=\"pBody\">Nh\u1eefng b\u01b0\u1edbc \u0111i n\u00e0y cho th\u1ea5y cu\u1ed9c ch\u01a1i kh\u00f4ng c\u00f2n ch\u1ec9 n\u1eb1m \u1edf b\u1ec1 n\u1ed5i s\u1ed1 c\u1eeda h\u00e0ng, m\u00e0 \u0111ang chuy\u1ec3n sang giai \u0111o\u1ea1n c\u1ea1nh tranh d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c ki\u1ec3m so\u00e1t ngu\u1ed3n cung v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb, chu\u1ea9n b\u1ecb cho cu\u1ed9c chi\u1ebfn \u0111\u01b0\u1eddng d\u00e0i.<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"imgCenter\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2909-COFFEE-SUB-3.png\"\/><\/p>\n<p class=\"pBody\">Trong khi c\u00e1c chu\u1ed7i l\u1edbn \u0111\u1ed1i \u0111\u1ea7u \u1edf c\u00e1c m\u1eb7t ti\u1ec1n \u0111\u1eafc \u0111\u1ecba, m\u1ed9t l\u00e0n s\u00f3ng kinh doanh m\u1edbi \u0111ang tr\u1ed7i d\u1eady t\u1eeb nh\u1eefng kh\u00f4ng gian thay th\u1ebf, thu h\u00fat m\u1ea1nh m\u1ebd gi\u1edbi tr\u1ebb v\u00e0 d\u00e2n l\u00e0m vi\u1ec7c t\u1ef1 do. M\u00f4 h\u00ecnh c\u00e0 ph\u00ea 24\/7 nh\u01b0 Three O\u2019Clock, Th\u1ee9c Coffee, Kai Coffee\u2026 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u l\u00e0m vi\u1ec7c v\u00e0 h\u1ecdc t\u1eadp xuy\u00ean \u0111\u00eam t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, t\u1ea1o ra m\u1ed9t ph\u00e2n kh\u00fac g\u1ea7n nh\u01b0 \u0111\u1ed9c quy\u1ec1n, ph\u1ee5c v\u1ee5 nh\u1eefng kh\u00e1ch h\u00e0ng &#8220;c\u00fa \u0111\u00eam&#8221;.<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"imgCenter\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2909-COFFEE-A3.png\"\/><\/p>\n<p class=\"pBody\">M\u00f4 h\u00ecnh &#8220;trong h\u1ebbm&#8221; c\u0169ng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. Chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng th\u1ea5p h\u01a1n 50-70% so v\u1edbi m\u1eb7t ti\u1ec1n ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 cho ph\u00e9p ch\u1ee7 qu\u00e1n \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 v\u1eadn h\u00e0nh. Vietnam Insider th\u1ed1ng k\u00ea: 45% c\u1eeda h\u00e0ng F&amp;B m\u1edf m\u1edbi n\u0103m 2024 ch\u1ecdn \u0111\u1eb7t t\u1ea1i h\u1ebbm nh\u1ecf. The Alley l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh, v\u1edbi 7\/10 c\u1eeda h\u00e0ng t\u1ea1i TPHCM n\u1eb1m trong h\u1ebbm d\u01b0\u1edbi 3 m\u00e9t, nh\u01b0ng v\u1eabn \u0111\u1ea1t doanh thu 1.2-1.5 t\u1ef7 \u0111\u1ed3ng\/th\u00e1ng. C\u1ed9ng C\u00e0 Ph\u00ea c\u0169ng duy tr\u00ec s\u1ee9c h\u00fat v\u1edbi phong c\u00e1ch retro \u0111\u1eb7c tr\u01b0ng, d\u00f9 ph\u1ea7n l\u1edbn c\u1eeda h\u00e0ng kh\u00f4ng n\u1eb1m \u1edf v\u1ecb tr\u00ed trung t\u00e2m. <\/p>\n<p class=\"pBody\">Th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 d\u00e0nh cho nh\u1eefng v\u1ecb tr\u00ed &#8220;v\u00e0ng&#8221;, m\u00e0 m\u1edf r\u1ed9ng cho ai bi\u1ebft t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t.<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"imgCenter\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2909-COFFEE-SUB-4.png\"\/><\/p>\n<p class=\"pBody\">M\u1ed9t xu h\u01b0\u1edbng th\u00fa v\u1ecb l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh m\u00e0 c\u00f2n \u0111\u1ed3ng lo\u1ea1t ch\u1ea1y theo c\u00e1c &#8220;c\u01a1n s\u1ed1t&#8221; chung \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u t\u1eeb YouNet Media cho th\u1ea5y, matcha tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng khi m\u1ee9c ti\u00eau th\u1ee5 n\u1eeda \u0111\u1ea7u n\u0103m 2025 t\u0103ng h\u01a1n 1,000% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, khi t\u1ea5t c\u1ea3 chu\u1ed7i c\u00f9ng gia nh\u1eadp &#8220;cu\u1ed9c chi\u1ebfn&#8221; matcha. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ea3n ph\u1ea9m theo m\u00f9a, phi\u00ean b\u1ea3n s\u1ef1 ki\u1ec7n hay chi\u1ebfn d\u1ecbch b\u1ea3n \u0111\u1ecba h\u00f3a c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ed3ng lo\u1ea1t tri\u1ec3n khai. Starbucks ra m\u1eaft b\u1ed9 s\u01b0u t\u1eadp ly s\u1ee9 Vi\u1ec7t Nam, Ph\u00fac Long xu\u1ea5t hi\u1ec7n trong l\u1ec5 duy\u1ec7t binh 30\/4, Highlands ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh drive-thru, Trung Nguy\u00ean Legend khai th\u00e1c tr\u1ea3i nghi\u1ec7m &#8220;thi\u1ec1n c\u00e0 ph\u00ea&#8221;.<\/p>\n<p class=\"pBody\">\u0110i\u1ec1u n\u00e0y cho th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd c\u1ed1t l\u00f5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ecb gi\u1eb1ng co gi\u1eefa \u00e1p l\u1ef1c ph\u1ea3i t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 nhu c\u1ea7u th\u01b0\u01a1ng m\u1ea1i ph\u1ea3i h\u1ed9i t\u1ee5 theo xu h\u01b0\u1edbng. L\u00e0m sao \u0111\u1ec3 v\u1eeba b\u1eaft trend, v\u1eeba gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ri\u00eang l\u00e0 b\u00e0i to\u00e1n ng\u00e0y c\u00e0ng kh\u00f3 gi\u1ea3i.<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"imgCenter\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2909-COFFEE-MATCHA-min.png\"\/><\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"imgCenter\" src=\"https:\/\/image.vietstock.vn\/2025\/09\/29\/2909-COFFEE-SUB-5.png\"\/><\/p>\n<p class=\"pBody\">Sau cu\u1ed9c chi\u1ebfn v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u00e1c chu\u1ed7i l\u1edbn chuy\u1ec3n sang \u0111\u1ea5u tr\u00ed \u1edf c\u1ea5p \u0111\u1ed9 t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. Highlands Coffee \u0111ang t\u00edch c\u1ef1c chu\u1ea9n b\u1ecb cho k\u1ebf ho\u1ea1ch IPO (ph\u00e1t h\u00e0nh c\u1ed5 phi\u1ebfu l\u1ea7n \u0111\u1ea7u ra c\u00f4ng ch\u00fang) d\u1ef1 ki\u1ebfn trong v\u00f2ng 18-24 th\u00e1ng t\u1edbi. L\u1eddi kh\u1eb3ng \u0111\u1ecbnh n\u00e0y \u0111\u1ebfn t\u1eeb Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh c\u1ee7a Jollibee Foods &#8211; c\u00f4ng ty m\u1eb9 c\u1ee7a Highlands: <em>&#8220;C\u00e1c con s\u1ed1 hi\u1ec7n t\u1ea1i cho th\u1ea5y Highlands Coffee ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng IPO. Tuy nhi\u00ean, ch\u00fang t\u00f4i kh\u00f4ng mu\u1ed1n th\u1ef1c hi\u1ec7n IPO ch\u1ec9 v\u00ec l\u00fd do h\u00ecnh th\u1ee9c&#8221;<\/em>. <\/p>\n<p class=\"pBody\">Ph\u00fac Long ti\u1ebfn h\u00e0nh t\u00e1i c\u1ea5u tr\u00fac theo 4 \u0111\u1ecbnh h\u01b0\u1edbng: L\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u00e1i \u0111\u00e0o t\u1ea1o, c\u1ee7ng c\u1ed1 n\u1ed9i l\u1ef1c v\u00e0 c\u1ea3i t\u1ed5 to\u00e0n di\u1ec7n. Nh\u1eefng \u0111\u1ed9ng th\u00e1i n\u00e0y cho th\u1ea5y cu\u1ed9c ch\u01a1i kh\u00f4ng d\u1eebng \u1edf vi\u1ec7c b\u00e1n \u0111\u01b0\u1ee3c bao nhi\u00eau ly c\u00e0 ph\u00ea m\u00e0 c\u00f2n l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ea5u tr\u00ed chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n<p class=\"pBody\">R\u00f5 r\u00e0ng, &#8220;t\u00e1i \u0111\u1ecbnh v\u1ecb&#8221; l\u00e0 b\u01b0\u1edbc \u0111i t\u1ea5t y\u1ebfu trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh hi\u1ec7n t\u1ea1i, nh\u01b0ng ch\u01b0a ch\u1eafc l\u00e0 l\u1eddi gi\u1ea3i cu\u1ed1i c\u00f9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eeba ph\u1ea3i \u0111\u1ed1i di\u1ec7n \u00e1p l\u1ef1c chi ph\u00ed, v\u1eeba ph\u1ea3i \u0111\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m li\u00ean t\u1ee5c v\u00e0 ch\u1ea1y theo th\u1ecb hi\u1ebfu lu\u00f4n thay \u0111\u1ed5i. Ai s\u1ebd tr\u1ee5 v\u1eefng nh\u1edd s\u1ef1 \u0111\u1ed5i m\u1edbi b\u1ec1n b\u1ec9, v\u00e0 li\u1ec7u s\u1ebd c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o tr\u1edf th\u00e0nh &#8220;b\u00e0i h\u1ecdc th\u1ea5t b\u1ea1i\u201d \u0111\u1ec3 c\u00e1c \u0111\u1ed1i th\u1ee7 soi chi\u1ebfu? \u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi m\u1edf m\u00e0 th\u1eddi gian s\u1ebd tr\u1ea3 l\u1eddi.<\/p>\n<p class=\"pAuthor\"><a title=\"Xem th\u00eam b\u00e0i c\u00f9ng t\u00e1c gi\u1ea3\" href=\"https:\/\/vietstock.vn\/tac-gia\/the-manh-516.htm\">Th\u1ebf M\u1ea1nh<\/a><\/p>\n<p class=\"pSource\"><a href=\"http:\/\/fili.vn\/2025\/09\/cuoc-tai-dinh-vi-cua-cac-chuoi-ca-phe-118-1356397.htm\" target=\"_blank\">FILI<\/a><\/p>\n<p class=\"pPublishTimeSource right\"><span>&#8211; 12:00 30\/09\/2025<\/span><\/p>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\"\n        src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v23.0&#038;appId=1784262025098460\"\n        nonce=\"XYZ123\">\n<\/script><br \/>\n\n<br \/><a href=\"https:\/\/vietstock.vn\/2025\/09\/cuoc-tai-dinh-vi-cua-cac-chuoi-ca-phe-118-1356397.htm\">ngu\u1ed3n vietstock.vn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu\u1ed9c t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ee7a c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea N\u1ebfu b\u1ea1n th\u1ea5y nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea quen thu\u1ed9c \u0111ang li\u00ean t\u1ee5c thay &#8220;\u00e1o m\u1edbi&#8221;, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ec7n l\u00e0m \u0111\u1eb9p b\u1ec1 ngo\u00e0i. Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u00e1i \u0111\u1ecbnh v\u1ecb m\u1ea1nh m\u1ebd, n\u01a1i thay \u0111\u1ed5i tr\u1edf th\u00e0nh \u0111i\u1ec1u&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1927,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[],"class_list":["post-1926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-thuc-pham"],"_links":{"self":[{"href":"https:\/\/hoanongteva.com\/index.php?rest_route=\/wp\/v2\/posts\/1926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoanongteva.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoanongteva.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoanongteva.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoanongteva.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1926"}],"version-history":[{"count":0,"href":"https:\/\/hoanongteva.com\/index.php?rest_route=\/wp\/v2\/posts\/1926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoanongteva.com\/index.php?rest_route=\/wp\/v2\/media\/1927"}],"wp:attachment":[{"href":"https:\/\/hoanongteva.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoanongteva.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoanongteva.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}