{"id":2285,"date":"2026-04-10T20:12:49","date_gmt":"2026-04-10T13:12:49","guid":{"rendered":"https:\/\/hoanongteva.com\/?p=2285"},"modified":"2026-04-10T20:12:49","modified_gmt":"2026-04-10T13:12:49","slug":"khach-hang-can-nguon-goc-minh-bach-doanh-nghiep-viet-thich-ung-ra-sao","status":"publish","type":"post","link":"https:\/\/hoanongteva.com\/?p=2285","title":{"rendered":"Kh\u00e1ch h\u00e0ng c\u1ea7n ngu\u1ed3n g\u1ed1c minh b\u1ea1ch, doanh nghi\u1ec7p Vi\u1ec7t th\u00edch \u1ee9ng ra sao?"},"content":{"rendered":"

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Kh\u00e1ch h\u00e0ng c\u1ea7n ngu\u1ed3n g\u1ed1c minh b\u1ea1ch, doanh nghi\u1ec7p Vi\u1ec7t th\u00edch \u1ee9ng ra sao?<\/p>\n

Theo TS. Ho\u00e0ng V\u0103n Vi\u1ec7t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u \u0111\u00e3 c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch v\u1ec1 h\u00e0nh vi, c\u1ea7n \u0111\u1ebfn nh\u1eefng ti\u00eau chu\u1ea9n cao v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng. Doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 th\u00edch \u1ee9ng, t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng \u0111ang c\u00f3 \u0111\u1ec3 v\u01b0\u01a1n xa h\u01a1n. <\/p>\n

Trong khu\u00f4n kh\u1ed5 H\u1ed9i th\u1ea3o \u201cH\u1ed9 chi\u1ebfu xanh cho th\u1ef1c ph\u1ea9m Vi\u1ec7t\u201d do ITPC (Trung t\u00e2m X\u00fac ti\u1ebfn Th\u01b0\u01a1ng m\u1ea1i & \u0110\u1ea7u t\u01b0 TP.HCM) t\u1ed5 ch\u1ee9c v\u00e0o s\u00e1ng ng\u00e0y 10\/04, TS. Ho\u00e0ng V\u0103n Vi\u1ec7t – Gi\u1ea3ng vi\u00ean \u0110\u1ea1i h\u1ecdc UEH, Nh\u00e0 s\u00e1ng l\u1eadp, Ch\u1ee7 t\u1ecbch C\u1ed9ng \u0111\u1ed3ng GIBA (C\u1ed9ng \u0111\u1ed3ng Doanh nh\u00e2n Tr\u00ed th\u1ee9c To\u00e0n c\u1ea7u) – \u0111\u00e3 c\u00f3 nh\u1eefng chia s\u1ebb v\u1ec1 xu h\u01b0\u1edbng h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u, v\u00e0 n\u0103ng l\u1ef1c th\u00edch \u1ee9ng c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam.<\/p>\n

Gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i <\/p>\n

Theo TS. Vi\u1ec7t, th\u1ea5u hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111i\u1ec1u ti\u00ean quy\u1ebft khi kinh doanh b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o. N\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, doanh nghi\u1ec7p s\u1ebd c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u00e1n h\u00e0ng b\u1ec1n v\u1eefng h\u01a1n. <\/p>\n

Trong \u0111\u00f3, xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng c\u01a1 b\u1ea3n nh\u1ea5t l\u00e0 s\u1ef1 c\u1ea3m nh\u1eadn – \u0111i\u1ec1u quy\u1ebft \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u00f3 mua s\u1ea3n ph\u1ea9m hay kh\u00f4ng.<\/p>\n <\/p>\n <\/p>\n <\/p>\n
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Ti\u1ebfn s\u0129 Ho\u00e0ng V\u0103n Vi\u1ec7t t\u1ea1i s\u1ef1 ki\u1ec7n<\/p>\n

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\u201cGi\u00e1 tr\u1ecb nh\u1eadn \u0111\u01b0\u1ee3c n\u00e0y c\u00f3 nhi\u1ec1u l\u1edbp. \u0110\u1ea7u ti\u00ean l\u00e0 l\u1edbp c\u01a1 b\u1ea3n, li\u00ean quan \u0111\u1ebfn h\u01b0\u01a1ng v\u1ecb, \u0111\u1ed9 t\u01b0\u01a1i, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m. L\u1edbp n\u00e0y g\u1ea7n nh\u01b0 kh\u00f4ng thay \u0111\u1ed5i, nh\u01b0ng \u0111\u00e3 gi\u1ea3m b\u1edbt vai tr\u00f2 \u0111\u1ec3 nh\u01b0\u1eddng ch\u1ed7 cho s\u1ef1 gia t\u0103ng c\u1ee7a nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c\u201d\u00a0<\/em>–\u00a0 tr\u00edch l\u1eddi TS. Vi\u1ec7t.<\/p>\n

Ng\u00e0nh th\u1ef1c ph\u1ea9m, F&B c\u00f2n c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1ee9c kh\u1ecfe, c\u1ea3m x\u00fac, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u1ea3m th\u1ea5y an t\u00e2m khi mua h\u00e0ng \u0111\u1ec3 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n. H\u01a1n th\u1ebf n\u1eefa l\u00e0 l\u1edbp v\u1ec1 x\u00e3 h\u1ed9i, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 m\u00f4i tr\u01b0\u1eddng, khi kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u quan t\u00e2m s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi lao \u0111\u1ed9ng tr\u1ebb em, c\u00f9ng ph\u00fac l\u1ee3i lao \u0111\u1ed9ng. <\/p>\n

\u201c\u1ede ng\u00e0nh cafe, ng\u01b0\u1eddi d\u00f9ng ch\u00e2u \u00c2u s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n t\u1eeb 10-30% cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9ng nh\u1eadn Fairtrade (Th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng). Kho\u1ea3n ti\u1ec1n ch\u00eanh l\u1ec7ch n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1eb3ng v\u1ec1 cho c\u00e1c h\u1ee3p t\u00e1c x\u00e3 \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi y\u1ebfu th\u1ebf\u201d<\/em> – v\u1ecb chuy\u00ean gia n\u00f3i th\u00eam.<\/p>\n

B\u1ea5t c\u00e2n x\u1ee9ng th\u00f4ng tin v\u00e0 nhu c\u1ea7u cho s\u1ef1 minh b\u1ea1ch <\/p>\n

Nhu c\u1ea7u, gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i, nh\u01b0ng b\u1ea3n ch\u1ea5t th\u1ef1c t\u1ebf lu\u00f4n t\u1ed3n t\u1ea1i kh\u00e1i ni\u1ec7m \u201cth\u00f4ng tin b\u1ea5t c\u00e2n x\u1ee9ng\u201d. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf th\u00e0nh ph\u1ed1 kh\u00f4ng th\u1ec3 bi\u1ebft quy tr\u00ecnh tr\u1ed3ng tr\u1ecdt c\u1ee7a ng\u01b0\u1eddi n\u00f4ng d\u00e2n. Do \u0111\u00f3, h\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p, c\u0169ng l\u00e0 l\u00fd do c\u00e1c lo\u1ea1i ch\u1ee9ng nh\u1eadn (certification) ra \u0111\u1eddi. <\/p>\n

\u201cC\u00e1c ch\u1ee9ng nh\u1eadn ra \u0111\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u00f4ng tin b\u1ea5t c\u00e2n x\u1ee9ng, \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n t\u1ea3i th\u00f4ng tin minh b\u1ea1ch h\u00f3a chu\u1ed7i cung \u1ee9ng\u201d,<\/em>\u00a0tr\u00edch l\u1eddi TS. Vi\u1ec7t. <\/p>\n

C\u0169ng theo v\u1ecb chuy\u00ean gia, ng\u01b0\u1eddi Vi\u1ec7t Nam c\u00f3 ni\u1ec1m tin kh\u00e1 \u0111\u01a1n gi\u1ea3n v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0a t\u00ecm hi\u1ec3u s\u00e2u c\u00e1c ch\u1ee9ng nh\u1eadn mang t\u00ednh tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i hay m\u00f4i tr\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, \u1edf ch\u00e2u \u00c2u, nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 t\u0103ng r\u1ea5t cao, c\u00f3 ni\u1ec1m tin m\u00e3nh li\u1ec7t v\u00e0o vi\u1ec7c ph\u1ea3i ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe, m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n. <\/p>\n

\u201cTheo th\u00e1p nhu c\u1ea7u Maslow, khi c\u00e1c nhu c\u1ea7u c\u01a1 b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, con ng\u01b0\u1eddi s\u1ebd h\u01b0\u1edbng t\u1edbi nhu c\u1ea7u cao h\u01a1n nh\u01b0 t\u00e1c \u0111\u1ed9ng v\u00e0 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i. Do \u0111\u00f3, vi\u1ec7c th\u1ecb tr\u01b0\u1eddng y\u00eau c\u1ea7u ch\u1ee9ng nh\u1eadn l\u00e0 m\u1ed9t quy lu\u1eadt t\u1ea5t y\u1ebfu ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 kh\u00f3 t\u00ednh, v\u00e0 ch\u00fang ta bu\u1ed9c ph\u1ea3i c\u1ed1 g\u1eafng \u0111i theo xu h\u01b0\u1edbng \u0111\u00f3<\/em>\u201d, \u00f4ng n\u00f3i th\u00eam. <\/p>\n

Theo OECD (T\u1ed5 ch\u1ee9c H\u1ee3p t\u00e1c v\u00e0 Ph\u00e1t tri\u1ec3n Kinh t\u1ebf), n\u0103m 2023, h\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng EU s\u1eb5n s\u00e0ng thay \u0111\u1ed5i h\u00e0nh vi \u0111\u1ec3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng. \u00c1p l\u1ef1c n\u00e0y bu\u1ed9c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ch\u00ednh ph\u1ee7 ph\u1ea3i thay \u0111\u1ed5i ti\u00eau chu\u1ea9n. Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 minh b\u1ea1ch th\u00f4ng qua ch\u1ee9ng nh\u1eadn hi\u1ec7n nay l\u00e0 y\u00eau c\u1ea7u mang t\u00ednh b\u1eaft bu\u1ed9c tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

D\u1eabn v\u1ec1 doanh nghi\u1ec7p Vi\u1ec7t Nam, Ti\u1ebfn s\u0129 cho bi\u1ebft ng\u00e0nh n\u00f4ng – l\u00e2m – th\u1ee7y h\u1ea3i s\u1ea3n \u0111\u1ea1t kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u h\u01a1n 62 t\u1ef7 USD v\u00e0o n\u0103m 2024, trong \u0111\u00f3 xu\u1ea5t sang ch\u00e2u \u00c2u \u0111\u1ea1t g\u1ea7n 4 t\u1ef7 Euro, nh\u01b0ng ti\u1ec1m n\u0103ng v\u00e0 kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n r\u1ea5t l\u1edbn. <\/p>\n

\u201cN\u00f4ng s\u1ea3n Vi\u1ec7t Nam c\u00f3 n\u1ec1n t\u1ea3ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 t\u01b0\u01a1i r\u1ea5t t\u1ed1t. Tuy nhi\u00ean, Vi\u1ec7t Nam \u0111ang b\u1ecb \u0111u\u1ed1i \u1edf kh\u00fac ti\u00eau chu\u1ea9n h\u00e0ng h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c. Ch\u00fang ta thi\u1ebfu m\u1ed9t chu\u1ed7i minh b\u1ea1ch do n\u00f4ng d\u00e2n c\u00f2n e ng\u1ea1i ghi ch\u00e9p nh\u1eadt k\u00fd quy tr\u00ecnh s\u1ea3n xu\u1ea5t. Theo UNIDO (T\u1ed5 ch\u1ee9c Ph\u00e1t tri\u1ec3n C\u00f4ng nghi\u1ec7p Li\u00ean H\u1ee3p Qu\u1ed1c, vi\u1ec7c kh\u00f3 \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf, thi\u1ebfu h\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t v\u00e0 thi\u1ebfu truy xu\u1ea5t ngu\u1ed3n g\u1ed1c l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n\u201d<\/em>.<\/p>\n

Doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t t\u1ed1t nh\u01b0ng b\u00e0i to\u00e1n l\u1edbn nh\u1ea5t ph\u1ea3i gi\u1ea3i quy\u1ebft l\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, ch\u1ee9ng nh\u1eadn v\u00e0 x\u00e2y d\u1ef1ng t\u00ednh h\u1ec7 th\u1ed1ng theo chu\u1ed7i. Theo \u00f4ng Vi\u1ec7t, \u0111\u00e2y l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 m\u00e0 Doanh nghi\u1ec7p ph\u1ea3i gi\u1ea3i quy\u1ebft trong th\u1eddi gian t\u1edbi \u0111\u1ec3 t\u1eadn d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng.<\/p>\n

Ch\u00e2u An<\/a><\/p>\n

FILI<\/a><\/p>\n

– 19:00 10\/04\/2026<\/p>\n<\/p><\/div>\n